Communication and public relations

Client: Max Rubner-Institute – Federal Research Institute for Nutrition (2021-2022) | Area: Health Research/Communikation & PR

Main interest|

Communication and public relations for the NewFoodSystems innovation space, including communication from the innovation hub. To this end, an integrated communication concept including a social media strategy is to be created and the client is to be supported in communication and public relations work from the NewFoodSystems innovation space – new food systems.

SINE-Mandate |

SINE is responsible for:

• Creating the integrated communication concept (internal and external communication)
• Implementing and actively supporting the measures defined in the communication concept for communication with the public
• Creating texts to communicate the activities and research results from the innovation area
• Written responses to press and consumer enquiries
• Creating articles for the NewFoodSystems website
• Creating a social media strategy and entering content
• Conception and implementation of internal and external target group-specific events

Methods |

• Methods and measures of public relations and
• Target group communication

Bearbeitung |Dr. Kerstin Dressel (Project leader), Dr. Wiebke Schär